How To Improve Your Content Strategy – Digital Marketing agency are investing in content more than they have in years. Why is that? One of the main reasons has to do with the fact that tracking is becoming more reliable and companies in almost every industry are seeing higher-quality content converting more often then the standard methods that used to generate interest. What this means is that blogs, videos, images, retargeting ads and more are now being redesigned as companies look to create an entirely new content strategy. Here’s where you need to begin:
How To Improve Your Content Strategy
- Make a calendar: One of the first things you need to do in order to improve your content strategy is to make a calendar. This will be the strategy that you and your team follow, whether it’s videos, images, blogs or something else, you will know when you need it by, the parameters it must meet, the topics it must cover and how it will be distributed. Keeping this schedule will not only benefit the frequency of your content but it will also allow your followers to routinely count on you for new content as well. That consistency builds loyalty in your brand and keeps your company in the mind of current and potential consumers.
- Research topics people are looking into: This is one of the key problems companies have when they are putting together the content that they will use to get new business in. Are you filling a need? Are you answering an important question? What if the blog they find on your site doesn’t tell them what they need to know and they go to a competitor? What if the video they watch doesn’t tell them enough about the services you offer, and they do not think of you when they need your assistance? This is why you have to listen to the voice of the consumer and know what they are looking for and how you can give them that information, product, service or something else.
- Focus more on quality instead of quantity: Are you sending out two blogs a week? How long are they, how much information do they offer? Google and readers now reward content that is longer and more informative. For example, a blog that’s over 3,000 words now ranks and converts higher than a blog that’s 1,000 words. But what if you do not have the capacity with your team to write 2-3,000-word articles a week on relevant topics? Then it’s better to go with writing one instead. Consumers are getting flooded with content every day. Instead of focusing on getting your advertisement in front of them when they will notice it and potentially take an action, instead it may be better to focus more on the quality of that advertisement and increase the chances of that advertisement converting, even if it’s seen by a smaller audience.
- Push traffic towards the content: Now that you’ve created better quality content, focus on driving more traffic to it. Even if this traffic doesn’t convert, it will improve the chances of people taking an interest in your future content as they see the quality you have put into this. Some of the most cost-effective channels are press releases, newsletters, social media and sharing it in relevant forums.
The majority of your time will need to focus on building topical pieces of content. This means that you want to create something that your audience will connect to. There are commercials that feature actors who we now treat like characters in a television show. We’ve seen their story for years and we connect with those characters and the brand. Companies are desperate for ideas like this that will connect their brand to the audience and it’s now becoming a factor on the digital side. That’s what if your content is not getting the reaction you had hoped, you need to sit down and work on a new strategy.
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