Underestimating The Power Of Google Business Listings – Google business listings are the best way to market your business. Wait, what? The same business listings that are free and take about 20 minutes to setup? That’s the absolute best way to market your business? Technically, yes if you look at the stats and consider the factors that go into each campaign including reach, cost, targeting and tracking. Your business needs to have these listings setup as quickly as possible if you want to be successful and that doesn’t just mean online.
First, you have to understand the consumer journey and how listings impact their decisions. Remember, consumers actively searching for a product or service are more likely to buy than those who aren’t actively searching for something, even if there’s a solid promotion.
That seems obvious but sometimes we have to go back to the basics to understand how to market our business online. If consumers who are searching for something convert higher, the logical step is to be where they are searching. Most will conduct their searches on Google which is why being on page one is so important. There are three ways to be on page one; paid ads, SEO and business listings. The listings are the only option that is fast and free, something everyone loves.
How You’re Underestimating The Power Of Google Business Listings
An added benefit of GBL is tracking as it gives you an idea of how many clicks and calls were generated via the search engine. Generating traffic and potential sales quickly and at no cost is something everyone can benefit from. Also, the reports will provide updates on how many people searched for your business.
That’s important as it shows you if your other marketing efforts are working. Usually, whenever a consumer visits a website for the first time they head to Google to check out the company they just considered buying from. They want to view information about the business including consumer reviews.
Without GBL there’s a very good chance the consumer in this situation will not trust your business and go elsewhere for their purchase. So, GBL can generate sales, track your other marketing efforts and even improve their conversion rates, and they’re free. You might want to spend more time today on your GBL and make sure it’s updated and looks good because it could help you generate new business.