#1 How To Break Customer Loyalty To Other Brands

How To Break Customer Loyalty To Other Brands – Loyalty is a great quality few have and fewer appreciate. Ironically, people have an easier time staying loyal to brands than they do other people. Don’t worry, we aren’t going to go into the psychology of romantic relationships, but it does give us something to think about in the world of sales and businesses.

When you use platforms like Facebook and Google you are trying to target an audience based on their interest in a product or service you offer either by advertising to them or being located where they are searching. The problem is that targeting the right audience is not the biggest challenge, that accolade goes to switching consumers to your brand.   

Even when someone is looking online for information they will tend to go with better-known brands. Whether you’re searching for recipes, news, sports updates or entertainment they will undoubtedly start with sites of brands they are familiar with. That’s not something we realize even when we’re shopping and it’s the same whether we’re in a store or online. Brand retention equals consumer loyalty and companies have relied on that repeat business for decades.

How To Break Customer Loyalty To Other Brands

So, if you’re sending ads or listing your site where consumers who are loyal to other brands, should you expect sales? It’s difficult but you have to remember there are ways to grab a consumers interest and make them reconsider their preferred brand. The most important one is low-risk testing. Whether it’s a free sample, big discount for first time customers or something else, you need to give them a reason to try you out.

People will be loyal but the majority of consumers will try something new if they feel that the risk, or cost to test them out, is much lower and worth a try. After that, the quality of what you offer will determine weather those consumers remain loyal to your competitor or are willing to consider trading up.