Where To Invest Marketing Dollars This Summer – Small businesses will be marketing this summer with the hope that lower concern and effectiveness of the coronavirus will allow them to improve their sales numbers. New vaccines are building optimism that this summer we can finally start returning to a more normal way of life.
While the experts believe that the virus may be something that impacts us for another year or two, the vaccine and precautions will allow us to travel and enjoy local experiences once again. The question for many businesses that hope to benefit from this potential normalization is where and how to market to consumers?
Google is the first place you need to focus your attention, making sure that you have good reviews and ratings, a lot of content and information about your business and anything you are offering customers. People who want something specific will head to Google to find the business to get it from. For example, someone may travel for the first time in over a year and decide to rent a car. When they head to Google you want to make sure that your business is ranked on the top of page one and looks great there as well.
Social Media
Don’t just wait for people to look for you or the industry you are in, get out there and advertise to them. Facebook, Instagram, Twitter and Pinterest offer unique options for you to reach consumers and the key is to make sure that you have reliable content that encourages engagement from someone who may not have been looking for your promotion but could be interested in it.
If you have resources available like a customer database, now is the time to use it. Promote yourself, invite people back, give them some incentive and create content that keeps them engaged. Don’t expect people to just miss you and want to come back because a lot of businesses that do that will be disappointed as their competitors are able to capture new consumers easier than ever given the break from routinely relying on one vendor for services or products.