Ecommerce Sites Marketing – During the pandemic, the height of it at least, something unexpected happen. There was a major surge in the number of ecommerce sites that were made. It seems that while people were stuck at home, trying to stay safe from the virus, they were getting to work on some new concepts and additional ways to ear money. Thousands of new businesses were created in 2020 alone and many of them operate almost exclusively online.
The fact is that there are plenty of reasons why businesses need to make sure that they are utilizing online capabilities. It can open your doors to thousands or even millions of potential consumers depending on what you are selling. Some companies focus on niche products while others focus on popularity, trying to meet the common demands of the public.
Advantages Of Owning Ecommerce Sites Marketing
Owning any business comes with a lot of work but online businesses are a bit different. Let’s say you know someone who has no marketing budget and no idea how to market online and they have a cleaning product that makes any wheel look new. It’s a great product and you’ve tried it yourself you so make a deal with the person. You will market and sell their products online and they are responsible for 100% of the shipping. They are fine with that deal because you are marking up their products and selling them for them.
Challenges Of Ecommerce Sites Marketing
While it sounds like easy money, there’s a reason why not everyone is doing it. The fact is that ecommerce sites marketing require a real dedication to understanding how to manage a website, make deals with vendors and sell products throughout the web. It’s easier said than done and often times you will run into issues with:
- Customer satisfaction: It doesn’t matter what you sell, there will be customer complaints. You could see the rights for someone to breathe air and they would still complain. That means you need to have reliable customer service because it can turn most of your complaints into potential repeat customers if it’s managed well.
- Getting quality traffic: There are so many ways to generate traffic but the people you want visiting your site are the ones who understand the products they are looking for and are looking for affordable quality. These are the people who are going to buy something they are educated about and as long as the quality is what the expect, will be very happy customers. The challenge is knowing where to reach them.
- Competitive pricing: Your competitors can advertise their prices for the same products you are selling. Keep in mind, while you want to make the biggest profit possible, every sale is important because you can create a new long-term customer who will also refer your business. Don’t focus on just getting profits in if you can get customers in first.
- Shortages: Material and labor shortages have slowed everything down. You can sell dozens of items today; the problem is they may not be ready until next year. That’s the issue with running a business today and you have to be aware of this before you get started.
Even if you use reliable platforms to manage your site, have a great inventory and understand everything that goes with running an ecommerce business, there are still no guarantees. The fact is that you have to research the audience who is currently buying the products you are selling. Learn who they are and where they shop so that you can promote to them. Also, consider providing information on your inventory that might persuade more critical consumers to check you out.
How To Marketing
Once you’ve setup your ecommerce business, made connections with vendors are you are ready to get selling, the next question is where you should go to market. There are several types of sites and services that are affordable and reliable for generating fast traffic and potential sales. Consider these options when you get started and don’t be hesitant to use some budget as well:
- Social media marketing: The two best ways to market on social media for ecommerce businesses is to either run a promotion that showcases specific products or run a promotion showcasing a contest for a free giveaway. One will get you traffic and potential sales while the other will give you a lot more traffic, emails to consumers who match your target audience and the chance for much more sales for the same cost of marketing.
- SEO: Each of your products has some kind of term or reference that is searched for by people online. You need to make sure that each product page is optimized so that it ranks. It doesn’t matter if there are ten searches a month, that could be ten potential sales that you need to try and grab each month.
- Google my business: One of the most often overlooked and underutilized options for marketing are the Google my business profiles. These free profiles allow you to come up in local searches for products and services you offer. You should also consider this for new ways to build your online presence as consumers can leave reviews and contact you through these listings.
- PPC: While you may be working with a small budget, pay per click can still generate some interest and fast traffic. This is something you might want to consider using early on to drive consumers to your site and also learn which products are in the highest demand as well. Remember, if someone wants something and you’re the only one selling it, you can make a higher profit.
We often make the mistakes of forgetting the hardest part about owning a business, getting sales. We focus on all the things that have to be done to have a chance to be successful and then we hope the consumers are going to be there to make all our efforts worth it.
Don’t rely on that same strategy, focus on building a marketing plan that will get results. That means elite quality content, targeting the right audience, putting budget behind your ads and not being afraid to play the long game. You rarely buy something from an ad you see once but if you see the ad dozens of times, you may make a move. That’s how consumers act and that’s how you need to approach your marketing strategy for your ecommerce business.