Twitter’s Resurgence Brings An Affordable Marketing Option To Businesses

Twitter’s Resurgence Brings An Affordable Marketing Option To Businesses – Some will say it never went away but it kind of did and quite recently. Twitter only a couple of years ago fell below Facebook, Instagram, LinkedIn, Snap-chat and other social media sites as far as relevancy goes.

The majority of the followers focusing on covering all their bases just to be safe as they posted the best quality content on other sites, sharing on their twitter profiles just as a habit, not with any goals or expectations in mind. That was until the past year when the social media site made a unique resurgence. Social media is so new that it’s hard to say it’s the first time something’s happened in the field and have it be taken seriously.

However, there’s a reason that MySpace, Google+, Tumblr and other social media sites aren’t talked about today anymore. They couldn’t recover from losing their relevancy. Twitter has managed to comeback from the brink in many ways and may be on its way to becoming more popular than ever before. While there are new competitors to the field, the thing Twitter offers it’s users above all other platforms is speed when it comes to content.

Twitter’s Resurgence Brings An Affordable Marketing Option To Businesses

Watching a game or show and want to talk about it with people who are also watching but you can’t hangout with 10 people right now because of Covid? Just go on Twitter and share your thoughts there. Within seconds you can have your content seen by followers and non-followers throughout the web who can like and comment on it. It’s the new way to socialize in social media, where content is taking longer and longer to reach users.

So, what does this mean for a business who is interest in marketing? Not all businesses fit the bill for this particular platform. However, retail, travel, new software or entertainment sites, news and sports, books, nationally offered products and services are all fair game and the platform offers a very affordable option to reach millions of users.

Compared to other platforms, Twitter does not have the extreme capabilities that others do for marketing. However, if you believe in the idea of building a brand and getting people interested in what you’re offering, there’s no better and more affordable platform to use right now.