5 Reasons Why You Need A New Website

5 Reasons Why You Need A New Website – Have you noticed a drop in sales but not traffic? People are quick to blame the coronavirus pandemic for the drop in their sales, and for the most part that’s fair. However, some businesses are still seeing poor numbers, not because of the pandemic and not even because of their marketing content but because of the quality of their site. If your site is outdated and has any type of functionality problems including not being mobile friendly, it easily can cost you sales. Here are five reasons why you need a new website or upgrade your site as quickly as possible.

5 Reasons Why You Need A New Website

1. Security: Sites that are over five years own are at risk to new aggressive security threats throughout the web. The older your site, the easier it can be for someone to cause issues on it and that can deter customers from trusting you with their information.
2. User experience: Imagine someone is used to ordering on your site via their computer but has to do it on their phone and the experience is slow and frustrating? That’s not going to win you over many fans and it’s a big reason small businesses lose customers to bigger competitors. 
3. Improved marketing: It doesn’t matter where you are marketing, if the customer comes to your site and sees issues, they are leaving.
4. Advanced eCommerce benefits for small businesses: New updates and options can not only help you get more sales but they can also make things easier around the office. Automation for product purchase and shipping can be integrated to your site as well as pulling consumer data or even tracking inventory.
5. More compatible with other platforms: Social media and eCommerce platforms are no longer trying to work against websites but rather work with them. Tracking pixels and other resources can improve your efforts to generate traffic and more online.

The more you put into your website the more the user will appreciate the experience. It doesn’t matter what you offer people online, if you want them to use your site over and over again you need to make sure that they enjoy the experience without any issues or delays. Upgrading your site may be the answer to why sales are down but traffic is still strong.