4 Tips For Marketing Insurance Services – There are a several ways to advertise your business. However, before you can determine the best ways to advertise you are really asking yourself where do your customers take an action and when? For example, if you sell health insurance, you probably will not see people sign up through Facebook.
So, you should abandon all aspects of social media marketing, right? Actually, that may not be the best idea when you think about it. While people are not getting their health insurance from social media, that platforms creates an ideal place to market because it’s affordable and content gets bigger retention rates on social media than it does nearly anywhere else.
How Insurance Agents Advertise
For insurance agents, you have to look at what type of content is going to actually benefit you the most. For example, a video commercial may be great for getting people to check out your site or notice you exist. However, a blog may be an even better option. Even though it will have fewer views, it will generate far more quality interest because the visitor will be on the page much longer and therefore have a higher chance of taking an action. They key is to understand that you have to try a bit of anything and to reach your audience multiple times each year.
Effective Health Insurance Marketing Services Strategies
One of the biggest challenges you will have with marketing in insurance is that you may hit the right person with your content, but they simply do not need insurance at that time or they may be too busy to notice your ad. It’s tough to hit people at the right place but there are some platforms that can allow for that:
- Social media marketing: Just because someone doesn’t get their health insurance off social media doesn’t mean that it’s not a good idea to advertise here. During open enrollment, campaigns for free consultations and webinars get plenty of attention and again, stronger and more insightful content can get more interest here than elsewhere.
- Google: There are several ways you can market on google. Make sure that you take advantage of any free options they offer like business listings and so forth. Being ranked on page one is the fastest and easiest way to generate quality traffic. However, not everyone can be on page one, so you need to set realistic expectations, especially when it comes to selling health insurance.
- Blogs: One of the best things about blogs is that it can generate traffic and interest for years. For example, let’s say you write a great blog on how people can save on their healthcare costs. That’s a great topic and one people will have an interest in for years. The trick here is to optimize the content and share it routinely on social media. By changing the title and sharing it once every two or three months to social media you are generating new interest in the content while it climbs the rankings of google.
- Flyers: While it may seem surprising, during open enrollment you can expect to see flyers generate real interest. While people usually ignore these throughout the year, open enrollment is a completely different story. People are happy to have someone reach out to them in most cases to assist them with something they keep putting off but need to take care of.
If you are investing in content, make sure you publish them on platforms that can generate organic interest for years. Blogs should go on your site; videos should go on YouTube and so forth. You can still share the links to this content on social media and generate even more interest in the content.
How Other Insurance Providers Market
Health insurance is tricky when it comes to marketing. However, there are other areas of insurance that have their own strategies. Seeing how each one markets can give you a better idea of how to utilize your money and content:
- Car: One or the biggest challenges of selling car insurance is that you have to get people to take an action in order to get them invested. Almost no one is going to take the time to research car insurance unless they want a new quote. That means you want to be on google and make sure you offer things like free quotes, fast and easy signup and so forth.
- Property: This type of insurance can be a bit trickier. Usually, the agreement will already be set if someone is buying a property and has a mortgage. However, if the property is paid off or another arraignment is made, these people have to find coverage on their own. With that being the case, the best thing to do is focus on search engines as well. People are not going to select a property insurance company from social media.
- Life: A different approach can be taken with life insurance. Yes, search engines are going to generate real leads, but this is where things like social media and newsletters can be impactful as well. People may not understand the values of life insurance and offering content that educates them could generate some interest.
- Business: New company owners may need to protect their business, especially if they have a lot of inventory or value equipment. If that’s what your clients are needing assistance with, google is also the best place to go.
You should never be afraid to invest money and effort into branding. Whether it’s on social media, display ads or something else, you can be confident that you are going to get the best and most cost-effective options to build your brand so it’s important to lower expectations and hit a target audience over and over again with your content.
Marketing comes down to familiarity or an offer that is intriguing. If someone wants health insurance, they are going to take the easiest path but also focus on the best deals or providers they are familiar with. If you can check more boxes for someone looking for coverage, you can expect more interest in your services. If people know that you’re going to take care of the bulk of the work, save them money and give them great advice, you know you can count on them.
Content marketing focuses on multiple things including getting people to invest their time into taking in the information the content offers. If you want to be successful with marketing health insurance services, build a strong relationship with your current clients so that they can help your business grow as well based on reviews and referrals. That relationship can get jump started with new content that new and current customers can use for reliable information about getting coverage.